Analytics

What Visits means

Visits counts people, not page views: a visitor counts once a day. Someone who opens five pages in one day is one visit. If they come back tomorrow, they count again.

No cookie is set. Mainmark makes a code from the visitor's connection, their browser and the date, mixed with a random value made fresh each day. Their network address is never kept.

Each day's random value is deleted after 3 days. After that, nobody can work out who a code belonged to.

Robots that say they are robots, and visits from hosting companies' networks, are left out. To stop counting yourself, press Don't count my visits beside the period. It opens your website and stops counting visits from that browser.

Enquiries and bookings

• Enquiries: enquiries from forms and bookings in the period. Press the label to open them.
• Conversion: enquiries per visit.
• Time on site: the average time per visit.
• Bounce rate: visits that left after one page, in under ten seconds, without acting.
• Booked: what bookings made on the website were worth at the service's price, less those since cancelled.
• Orders: shop orders placed on the website.

Booked and Orders show once there are some. An enquiry, call or booking counts for the source that visitor arrived from that day.

Revenue by source

Revenue is money that arrived in the period, less refunds. It counts booking deposits and full payments, invoices marked paid, paid shop orders, and amounts you record on won enquiries. A refund comes off on the day the money goes back.

The Revenue panel credits each payment to where that customer first came from: their enquiry's source, else their booking's, else Unknown. Below the sources, it lists campaigns the same way.

Amounts in different currencies are never added together. The card and the panel show once some money has arrived. See taking payments.

Where visitors come from

Sources sorts each visit by the first page that visitor opened that day. Each row shows its share of visits and any enquiries it brought.

• Google: a Google search.
• Maps: Google Maps or Apple Maps, or the website link on your Google Business Profile when you made it with Make a link.
• Paid ads: a click on an ad. That is a link tagged as paid, or a click from a Google, Microsoft or TikTok ad.
• Email: a link in an email. That is a link tagged as email, or a click from webmail such as Gmail or Outlook on the web.
• Other search: another search engine, such as Bing, DuckDuckGo, Yahoo or Ecosia.
• AI assistants: an AI assistant, such as ChatGPT, Perplexity, Gemini, Copilot or Claude.
• Social: a social site or app, such as Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Reddit or Threads.
• Referral: any other website that links to yours.
• Direct: no other website was named. The visitor typed your address, used a bookmark, or came from somewhere that does not say.

Referring sites lists the websites that sent visitors. To see which ad, post or flyer worked, use tagged links and the Campaigns panel.

Pages and actions

• Top pages: views, and the enquiries, calls and bookings made on each page.
• Top actions: the buttons, phone numbers, email addresses and directions visitors pressed, and the forms and bookings they sent. Below it, how many contact forms were started and sent.
• Landing pages: where visitors arrived. Exit pages: where visits ended.
• Scroll depth: how far down each page visitors read.
• Pages not found: addresses visitors opened that have no page.
• Links to other sites and Downloads: links visitors pressed to leave, and files they downloaded.

The last three show only when there is something to list. How fast each page loads has its own panel; see page speed.

Places and devices

Locations shows the city, region and country visits came from, as estimated from the connection. A place is named only once 3 or more visitors share it on a day.

Devices splits visits into Phone, Tablet and Desktop. Browsers and systems names the browser and operating system. Languages shows the language each browser asks for. Busiest hours shows when visitors arrived, in your time zone.

Periods and how long records are kept

Choose the Period at the top: Last 7 days, Last 30 days, Last 90 days, Last 6 months, Last 12 months. Each number is compared with the period before, such as 12 more than the previous 30 days, once your records reach back that far.

The record of each visit is kept 7 days after its day is added to your daily totals, and 30 days at most. The daily totals hold counts only, with no visitor code, and stay with your website. Longer periods are read from them.