Tagged links and campaigns

What a tagged link is

A tagged link is your website's address with a short label added to the end. The label says where you shared the link and what you called the campaign. The page it opens is the same; the label only tells Analytics where the visit came from.

For example, a link for a spring flyer might look like yourbusiness.com/?utm_source=flyer&utm_medium=print&utm_campaign=spring+offer. You never need to type that yourself.

Make one

1. Open Analytics and find the Campaigns panel.
2. Press Make a link.
3. Choose the page the link should open. Landing pages are listed first.
4. Choose where you will share it.
5. Give it a name, such as Spring offer. Use the same name everywhere the campaign runs and its visits count together.
6. Press Copy link, then paste it into your ad, post, email or QR code.

Make a separate link for each place you share, so you can compare them.

Where you can share it

• Google ads
• Google Business Profile. Use your home page, then paste the link as the website on your Business Profile.
• Facebook or Instagram ads
• A social media post
• Email or newsletter
• Flyer, poster or card
• Somewhere else

What you see

Each campaign gets a row in the Campaigns panel with its visits and what those visitors did: enquiries, calls and bookings. When a booking is paid, or you record the amount paid on a won enquiry, the money is credited to the campaign that first brought that customer.

An enquiry's own page also says where that person came from.

Ads without a tagged link

Google, Microsoft and TikTok add their own code to a paid click. Mainmark reads it, so a visit from one of those ads counts as Came from an ad even without your link. It just is not grouped under a campaign name.

Mainmark does not read what an ad cost or how many people saw it. That stays in your ad account.